For Septic and Excavation Companies
For Septic and Excavation Companies
Free live workshop · Thu, Sep 17 · 4 PM Central
Google charges you for every call it counts as a lead, junk included. This hour is about paying for real calls only, from getting approved to funding the account to sending the bad ones back to Google for credit.
Free. You'll get the join link by email and text right away, plus reminders before we go live.
Can't make it live? Register anyway. Everyone who signs up gets the replay the next morning. Privacy Policy
Local Service Ads are the cheapest phone calls a septic or excavation company can buy from Google. They're also the easiest account to leave on autopilot, which is how you end up paying for solicitors and wrong numbers while your ad shows up less and nobody can tell you why.
If you grew on referrals and a truck with your name on the door, you've never paid for a phone call. The companies that rank above you on Google do. And if you already run LSA, you'll find out how much of last month's bill you could have gotten back.
What we'll cover
This is the same walk-through we give a new client the week their account goes live.
How a Local Service Ad differs from a Google Ads click, so you know which one fits your market and radius.
What Google checks before it decides how often to show your ad, including where the cutoffs sit.
Why Google wants an installer's license even if all you do is pump. What to do when the name on it doesn't match the owner's. What Google support is actually like.
Why the target is your market's budget max. We'll show you what that number usually is.
Google credits back bad calls, but only if somebody scores them. Our AI reads every call and sends the score to Google every 30 minutes.
LSA is folding into Performance Max. Starting October 1, a missed call bills like a lead.
What clients say
Every one of these is a septic or excavation company.
5.0 · 11 Google reviewsCan’t rave enough about Ashley and her team! Great communication, coaching and now I’m converting leads on Google. Thanks Ashley!John Vandervalk Google review, August 2026
The Groundbreaker team has been a pleasure to work with and they are very communicative. They are incredibly knowledgeable about the septic industry overall, and they have helped us enormously on the marketing front. There is a clear ROI from working with them, and I would recommend them for any services company in the septic, grease trap, or portable toilet rental space!Austin Fruchter Google review, August 2026
Josh and Ashley are an incredible marketing team to work with! They understand the business, our goals, and what makes our business different. Their communication is excellent, they’re always striving to understand the newest trends in marketing, and genuinely feel like an extension of our team rather than just a marketing company. We are impressed with their professionalism and quality of their work time and time again. If you’re looking for a marketing team that understands this industry and truly wants to see your business grow, we highly recommend Groundbreaker!Heath Grant Google review, August 2026
Ashley and team has taken our marketing to the next level. I highly recommend them. Easy to work with and reasonably priced. We have tried two other marketing groups and Groundbreaker by far out performs both of them. Would recommend them to anyone wanting to increase their business and take it to the next level.Jason Havard Google review, August 2026
Who this is for
Septic pumping, septic installation, and excavation companies in the U.S. and Canada. Two kinds of owner show up to this:
Bring your questions about your own account. The more specific the question, the more useful the answer.
Who's teaching
I'm Ashley. Josh and I run Groundbreaker. Septic and excavation companies are the only clients we take. I've sat on the phone with Google for ten days straight to get one account approved over an unincorporated address.
I'll show you what we do on our clients' accounts so you can do it on yours, or at least know what you're paying for.
Thursday, September 17 · 4 PM Central
Lead scoring and answer rate are easier to follow when you're looking at your own numbers. If you don't have an account yet, that's fine. You'll know what to expect before you fund one.
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