Groundbreaker Marketing Free live workshop

For septic and excavation contractors

How to Dominate Local Service Ads (and Use AI to Get Better Results)

Local Service Ads are the lowest-cost phone calls a septic or excavation company can buy from Google. They are also the easiest account to leave on autopilot, which is how you end up paying for calls that were never leads and watching your ad show up less without knowing why.

Date
Thursday, September 17
Time
4:00 PM Central · 5:00 PM Eastern
Where
Live online. Join link sent when you register.
Length
About one hour, with Q&A
Save My Seat What's covered

Save your seat

Free. You'll get the join link by email and text right away, plus reminders before we go live.

Can't make it live? Register anyway. Everyone who signs up gets the replay the next morning.

What you'll leave with

The account, the way we run it for clients

In one hour you'll see how Local Service Ads really work, what Google is measuring behind the scenes, and how we use AI to keep every dollar honest.

  1. Pay-per-call versus pay-per-click

    How a Local Service Ad differs from a Google Ads click, and when each one is the right tool for your market and radius.

  2. The two things Google grades you on

    What Google checks before it decides how often to show you, and where the cutoffs are.

  3. Getting through verification

    The installer's license question, what to do when the name on the license doesn't match the owner, and what to expect from Google support.

  4. How much to fund the account

    Why the goal is budget max for your market, and what that number usually looks like.

  5. Lead scoring, and how AI does it for you

    How bad calls turn into account credits, and how our AI reads every call and scores it back to Google every 30 minutes.

  6. What's changing this fall

    Local Service Ads merging into Performance Max, and the October 1 billing rule for missed calls.

Who this is for

Owners and office managers who run the account, or want to

Septic pumping, septic installation, and excavation companies in the U.S. and Canada. You'll get the most out of it if one of these sounds like you:

  • You're already running Local Service Ads and want them to pay better.
  • You tried to get Google Guaranteed and gave up somewhere in verification.
  • You've looked at the bill and wondered how many of those calls were real.
  • You've heard the rules are changing and want to be ahead of it.

You'll leave with a checklist you can act on the same week.

Ashley and Josh Christian, owners of Groundbreaker Marketing
Ashley and Josh Christian, Groundbreaker Marketing

Who's teaching

Ashley Christian

Co-owner of Groundbreaker Marketing. Groundbreaker manages Local Service Ads, pay-per-click, SEO and websites for septic companies, and reports the actual calls and forms each account produces.

Ashley has personally worked accounts through verification, including the one that took ten days of phone calls with Google to approve.

Thursday, September 17 · 4 PM Central

Bring your dashboard. Leave with a plan.

If you have your Local Service Ads account open during the session, the lead-scoring and answer-rate sections will make sense against your own numbers.

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