For Septic and Excavation Companies
For Septic and Excavation Companies
Free live workshop
Local Service Ads are the lowest-cost phone calls a septic or excavation company can buy from Google. They are also the easiest account to leave on autopilot, which is how you end up paying for calls that were never leads and watching your ad show up less without knowing why. Groundbreaker works exclusively with septic and excavation companies, so everything in this hour comes from accounts like yours.
Whether you already run Local Service Ads or have never paid for a phone call in your life, this is how to get in, stay ahead, and not waste a dollar doing it.
Free. You'll get the join link by email and text right away, plus reminders before we go live.
Can't make it live? Register anyway. Everyone who signs up gets the replay the next morning.
What you'll leave with
In one hour you'll see how Local Service Ads really work, what Google is measuring behind the scenes, and how we use AI to keep every dollar honest. Septic and excavation are the only industries we serve, and every example is drawn from those accounts.
How a Local Service Ad differs from a Google Ads click, and when each one is the right tool for your market and radius.
What Google checks before it decides how often to show you, and where the cutoffs are.
The installer's license question, what to do when the name on the license doesn't match the owner, and what to expect from Google support.
Why the goal is budget max for your market, and what that number usually looks like.
How bad calls turn into account credits, and how our AI reads every call and scores it back to Google every 30 minutes.
Local Service Ads merging into Performance Max, and the October 1 billing rule for missed calls.
What clients say
We take septic and excavation clients only. No restaurants, no dentists, no real estate. Here is what the people we work with say.
5.0 · 11 Google reviewsCan’t rave enough about Ashley and her team! Great communication, coaching and now I’m converting leads on Google. Thanks Ashley!John Vandervalk Google review, August 2026
The Groundbreaker team has been a pleasure to work with and they are very communicative. They are incredibly knowledgeable about the septic industry overall, and they have helped us enormously on the marketing front. There is a clear ROI from working with them, and I would recommend them for any services company in the septic, grease trap, or portable toilet rental space!Austin Fruchter Google review, August 2026
Josh and Ashley are an incredible marketing team to work with! They understand the business, our goals, and what makes our business different. Their communication is excellent, they’re always striving to understand the newest trends in marketing, and genuinely feel like an extension of our team rather than just a marketing company. We are impressed with their professionalism and quality of their work time and time again. If you’re looking for a marketing team that understands this industry and truly wants to see your business grow, we highly recommend Groundbreaker!Heath Grant Google review, August 2026
Ashley and team has taken our marketing to the next level. I highly recommend them. Easy to work with and reasonably priced. We have tried two other marketing groups and Groundbreaker by far out performs both of them. Would recommend them to anyone wanting to increase their business and take it to the next level.Jason Havard Google review, August 2026
Who this is for
Septic pumping, septic installation, and excavation companies in the U.S. and Canada. It is written for two kinds of owner:
You'll leave with a checklist you can act on the same week.
Who's teaching
Co-owner of Groundbreaker Marketing, an agency built for septic and excavation companies and no other trade. Groundbreaker manages Local Service Ads, pay-per-click, SEO and websites, and reports the actual calls and forms each account produces.
Ashley has personally worked accounts through verification, including the one that took ten days of phone calls with Google to approve.
Thursday, September 17 · 4 PM Central
If you have your Local Service Ads account open during the session, the lead-scoring and answer-rate sections will make sense against your own numbers. You will be learning from a team that spends all day, every day, inside septic and excavation accounts.
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